May 9, 2022A New Script: Pregnancy PhotosThere are pretty defined Scripts for life events. When this happens, do this. When you get engaged, send out a “Save the Date” Ideally, your “Save the Date” picture shows you walking hand-in-hand looking at each other. When you get married, capture that “First look” shot. The man needs to…Behavioral Economics3 min readBehavioral Economics3 min read
Mar 22, 2022A pregnant behavioral scientistI’m pregnant. And I’m a behavioral scientist. Throughout pregnancy, there has been a lot to study — about my own behavior, my partner’s behavior, and (most interesting) other people’s as they relate to me. Let’s start with me. At the macro level, over the course of the last 8 months…Behavioral Economics7 min readBehavioral Economics7 min read
Oct 13, 2021Introducing our new podcast, The Science of ChangeListen to The Science of Change here 💡 Behavior change is hard. Actively changing another person’s behavior is even harder. But many companies have been able to crack that code. They’re the companies who understand that people don’t always — or maybe even rarely — act rationally. The Science of…Behavioral Science3 min readBehavioral Science3 min read
Jul 6, 2021How to Price a Product Using Behavioral EconomicsYour customers (and you) are constantly looking around for cues on what to do and how to behave. Go to Palm Springs, a desert in California, and you’ll be struck by how many homes have real grass on their front lawns. Palm Springs is a desert. Why do people have…Behavioral Science7 min readBehavioral Science7 min read
Published inHacking Behavior·Jun 21, 20214 ways a Behavioral Scientist can help PMsThis was originally published as a chapter in the book, “Building Behavioral Science in an Organization” A product manager’s role is to oversee the research required to prioritize, design, and develop the features and go-to-market plan that will make a product a success. Doing this well requires a deep understanding…Behavioral Science5 min readBehavioral Science5 min read
Mar 11, 2021Americans have been eating way more cereal in the pandemic. Here’s why that’s a problemThere’s almost as much sugar in a cup of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habits Kristen Berman PSA: Want to dive into the sugar stats in this article? go here No one would give a cigarette to a child. Why? Because smoking kills…Behavioral Science5 min readBehavioral Science5 min read
Feb 28, 2021Social coordination can unlock new marketsIn 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved Amazon alone $1 billion in 2020. And the smart money says it’s not all coming back: Bill Gates says business travel will shrink by 50%; Delta predicts 20%. Less…Behavioral Economics2 min readBehavioral Economics2 min read
Dec 2, 2020[Don’t] listen to your customersToday’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems…9 min read9 min read
Nov 11, 2020Papers we’re reading (week 1)We’re trying something new. We’ll pick 3 papers our team has read and do a quick summary + commentary on them. Let us know if you like this via twitter: @Irrationallabs — — — — Summaries this week by Kristen Berman ‘Working’ Remotely? Selection, Treatment, and Market Provision of Remote Work (JMP). This paper tells a story about remote work and…Behavioral Economics3 min readBehavioral Economics3 min read
Nov 9, 2020The internet needs some basic sign lawsA sign’s ability to do its job depends on where the sign is located. Robert Frank’s latest book on social norms opens with this reflection on signs — a small sign, with no signs around it, will be more powerful than a large sign with larger signs around it. This…Behavioral Economics4 min readBehavioral Economics4 min read
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