How to Price a Product Using Behavioral Economics

Here are four of the most salient behavioral economics concepts as they relate to pricing.

Pricing principle #1: Design for the perception of value

Pricing principle #2: Know what’s Relative

Pricing principle #3: Make sure your pricing feels Fair

Pricing principle #4: Start High.

Putting it all together — what does Grass have to do with pricing?

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Thinking about Irrationality. Behavioral Scientist. Co-founder of Irrational Labs and Common Cents Lab.

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Kristen Berman

Kristen Berman

Thinking about Irrationality. Behavioral Scientist. Co-founder of Irrational Labs and Common Cents Lab.

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