Kristen Berman·May 9, 2022A New Script: Pregnancy PhotosThere are pretty defined Scripts for life events.
Kristen Berman·Mar 22, 2022A pregnant behavioral scientistI’m pregnant. And I’m a behavioral scientist.
Kristen Berman·Oct 13, 2021Introducing our new podcast, The Science of ChangeListen to The Science of Change here 💡
Kristen Berman·Jul 6, 2021How to Price a Product Using Behavioral EconomicsYour customers (and you) are constantly looking around for cues on what to do and how to behave.A response icon6A response icon6
InHacking BehaviorbyKristen Berman·Jun 21, 20214 ways a Behavioral Scientist can help PMsThis was originally published as a chapter in the book, “Building Behavioral Science in an Organization”
Kristen Berman·Mar 11, 2021Research shows the pandemic has Americans eating way more cereal. Here’s why that’s a problemThere’s more sugar in a bowl of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habitsA response icon1A response icon1
Kristen Berman·Feb 28, 2021Social coordination can unlock new marketsIn 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved…A response icon1A response icon1
Kristen Berman·Dec 2, 2020[Don’t] listen to your customersToday’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a…
Kristen Berman·Nov 11, 2020Papers we’re reading (week 1)We’re trying something new. We’ll pick 3 papers our team has read and do a quick summary + commentary on them. Let us know if you like…
Kristen Berman·Nov 9, 2020The internet needs some basic sign lawsA sign’s ability to do its job depends on where the sign is located. Robert Frank’s latest book on social norms opens with this reflection…
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