Listen to The Science of Change here 💡

Behavior change is hard. Actively changing another person’s behavior is even harder. But many companies have been able to crack that code. They’re the companies who understand that people don’t always — or maybe even rarely — act rationally.

The Science of…


Your customers (and you) are constantly looking around for cues on what to do and how to behave.

Go to Palm Springs, a desert in California, and you’ll be struck by how many homes have real grass on their front lawns. Palm Springs is a desert. …


This was originally published as a chapter in the book, “Building Behavioral Science in an Organization

A product manager’s role is to oversee the research required to prioritize, design, and develop the features and go-to-market plan that will make a product a success. Doing this well requires a deep understanding…


There’s almost as much sugar in a cup of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habits

Kristen Berman
PSA: Want to dive into the sugar stats in this article?
go here

No one would give a cigarette to a child. Why? Because smoking kills…


In 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved Amazon alone $1 billion in 2020. And the smart money says it’s not all coming back: Bill Gates says business travel will shrink by 50%; Delta predicts 20%.

Less…


Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. …


We’re trying something new. We’ll pick 3 papers our team has read and do a quick summary + commentary on them. Let us know if you like this via twitter: @Irrationallabs

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Summaries this week by Kristen Berman

‘Working’ Remotely? Selection, Treatment, and Market Provision of Remote Work (JMP).

This paper tells a story about remote work and…


A sign’s ability to do its job depends on where the sign is located. Robert Frank’s latest book on social norms opens with this reflection on signs — a small sign, with no signs around it, will be more powerful than a large sign with larger signs around it.

This…


As featured in mindtheproduct.com

Libby was new to backpacking. Her first trip was a 4-day trek through the Sierras with a good friend who was far more experienced. Before setting off, they downloaded an app that tracked their speed, elevation gain, and miles.

At the end of the first day…


Do this 1 thing right from the beginning and users are more likely to stick with you

Jeff Bezos coined the term Day 1 for Amazon. Bezos’s Day 1 represents a mindset of organizational speed and customer obsession. It’s a mindset and a concept to keep team sharp. …

Kristen Berman

Thinking about Irrationality. Behavioral Scientist. Co-founder of Irrational Labs and Common Cents Lab.

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