Kristen BermanA New Script: Pregnancy PhotosThere are pretty defined Scripts for life events.3 min read·May 9, 2022----
Kristen BermanA pregnant behavioral scientistI’m pregnant. And I’m a behavioral scientist.7 min read·Mar 22, 2022----
Kristen BermanIntroducing our new podcast, The Science of ChangeListen to The Science of Change here 💡3 min read·Oct 13, 2021----
Kristen BermanHow to Price a Product Using Behavioral EconomicsYour customers (and you) are constantly looking around for cues on what to do and how to behave.7 min read·Jul 6, 2021--6--6
Kristen BermaninHacking Behavior4 ways a Behavioral Scientist can help PMsThis was originally published as a chapter in the book, “Building Behavioral Science in an Organization”5 min read·Jun 21, 2021----
Kristen BermanResearch shows the pandemic has Americans eating way more cereal. Here’s why that’s a problemThere’s more sugar in a bowl of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habits5 min read·Mar 11, 2021--1--1
Kristen BermanSocial coordination can unlock new marketsIn 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved…2 min read·Feb 28, 2021--1--1
Kristen Berman[Don’t] listen to your customersToday’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a…9 min read·Dec 2, 2020----
Kristen BermanPapers we’re reading (week 1)We’re trying something new. We’ll pick 3 papers our team has read and do a quick summary + commentary on them. Let us know if you like…3 min read·Nov 11, 2020----
Kristen BermanThe internet needs some basic sign lawsA sign’s ability to do its job depends on where the sign is located. Robert Frank’s latest book on social norms opens with this reflection…4 min read·Nov 9, 2020----
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