A New Script: Pregnancy PhotosThere are pretty defined Scripts for life events.May 9, 2022May 9, 2022
Introducing our new podcast, The Science of ChangeListen to The Science of Change here 💡Oct 13, 2021Oct 13, 2021
How to Price a Product Using Behavioral EconomicsYour customers (and you) are constantly looking around for cues on what to do and how to behave.Jul 6, 20216Jul 6, 20216
Published inHacking Behavior4 ways a Behavioral Scientist can help PMsThis was originally published as a chapter in the book, “Building Behavioral Science in an Organization”Jun 21, 2021Jun 21, 2021
Research shows the pandemic has Americans eating way more cereal. Here’s why that’s a problemThere’s more sugar in a bowl of Raisin Bran than a Snicker’s bar. It’s time to change our breakfast habitsMar 11, 20211Mar 11, 20211
Social coordination can unlock new marketsIn 2018, business-travel spending exceeded $1.4 trillion — and the pandemic erased almost all of it. Switching to video meetings saved…Feb 28, 20211Feb 28, 20211
[Don’t] listen to your customersToday’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a…Dec 2, 2020Dec 2, 2020
Papers we’re reading (week 1)We’re trying something new. We’ll pick 3 papers our team has read and do a quick summary + commentary on them. Let us know if you like…Nov 11, 2020Nov 11, 2020
The internet needs some basic sign lawsA sign’s ability to do its job depends on where the sign is located. Robert Frank’s latest book on social norms opens with this reflection…Nov 9, 2020Nov 9, 2020
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